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Identity
is the first thing that comes to mind when we think of names in general.
Although they don’t make up the greater part of who we are, nonetheless they
fit the pie.
The other day I was doing some research on the net on consultancy names and what’s behind an ‘organization’s identity’. This was much inspired after a revelation of a pattern in PR consultancies attaching bizarre, unappealing identities behind their work. In media websites such as Bizcommuity there’s an army of them! One is greeted by names such as ‘Two green cars’, ‘ Open-closed Window’, ‘Pink velvet tongues’ ( A stretch in exaggeration but nonetheless true!).
The other day I was doing some research on the net on consultancy names and what’s behind an ‘organization’s identity’. This was much inspired after a revelation of a pattern in PR consultancies attaching bizarre, unappealing identities behind their work. In media websites such as Bizcommuity there’s an army of them! One is greeted by names such as ‘Two green cars’, ‘ Open-closed Window’, ‘Pink velvet tongues’ ( A stretch in exaggeration but nonetheless true!).
While a consultancy’s name provides differentiation, edge and identity from its competitors, some consultancies miss the plot. They brainstorm consultancy names for the sake of ‘being different’. And overlook the long-term, strategic implications which come with naming their companies.
Whether re-branding or starting a consultancy, companies always should remember:
In business, ‘A name is worth a trillion dollars’.
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