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| Image: blog.getaway.co.za |
“That’s correct, a hundred and sixty burgers, I’ll provide you with our address shortly…” These were probably words from a company receptionist who placed an order in one of the many Steers branches who were participating in their ‘Wacky Wednesday R10 a burger special a day ago. Steers (at the time) had a brilliant idea of introducing their Rib burger once-off special on Wednesday, why the company didn’t consider the demographics of the ever increasing South African population is pass me. Really! It doesn’t take an AC Nielsen research study to figure out the number of consumers who have the purchasing ability to get a ridiculously great meal close to nothing.
It comes as no surprise then that the promo was a totally flop! By mid-day its reported that some Steers outlets closed their doors to hundreds of hungry, angry South Africans who had qued for hours for their much anticipated beef. Their frustration led them to share their bad experience with fellow Tweeps and Face book buddies. A few hours later Steers smartly made an apology of the fiasco on various social media platforms.
This hopefully serves as a lesson to not only fast food brands and franchises but to South African business as a whole: Do your research and most importantly ‘Practice what you preach’.
It comes as no surprise then that the promo was a totally flop! By mid-day its reported that some Steers outlets closed their doors to hundreds of hungry, angry South Africans who had qued for hours for their much anticipated beef. Their frustration led them to share their bad experience with fellow Tweeps and Face book buddies. A few hours later Steers smartly made an apology of the fiasco on various social media platforms.
This hopefully serves as a lesson to not only fast food brands and franchises but to South African business as a whole: Do your research and most importantly ‘Practice what you preach’.
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